The Home Selling Process

We believe that exceptional properties deserve exceptional marketing. To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local, national and global lens.

Our services include professional photography, custom brochures,
targeted social media advertising and email campaigns, as well as
unrivaled digital exposure through our global media partners. In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps.

The first step in the process of preparing your home for sale is decluttering. While going through old items in your home, a good rule of thumb to remember is that if you haven't used the item in over a year, you probably won't use it or need it again.

If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community. For items that need to be thrown away, some towns will pick up used goods and recycle them in a beneficial way.

For any items you decide to keep, store them away in boxes and closets so they are not visible, which will make your home look neater.

Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless. Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc., but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.

Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing, be sure to avoid cooking with odorous foods such as fish or garlic. Instead you can make the house smell welcoming with a fresh batch of baked goods!

You want potential buyers to have a great first impression when touring your home, so this final step is very important. Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new.

The whole house doesn't need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom. In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table. In the living room, add a decorative blanket and some throw pillows to the sofa.